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B2B Marketing for Technology Products

Activate the Right Marketing Gears
for TANGIBLE Results

We strategize and build the right marketing mix tailored to your offering
and run targeted campaigns to fill your pipeline with qualified prospects. 

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B2B marketing is hard.

but we get it.

Signs your marketing needs help:

You don’t have a strategy

just techniques executed without a direction

You haven’t activated the right channels

posting on Linkedin won't magically get you leads

Your messaging isn’t clear and persuasive 

Just buzzwords that don’t mean anything

Your marketing and sales teams are working in silos

Good marketing needs a good marriage of the two.

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The DemandGears
Strategy

Inspired by the Art of War by Sun Tzu and some of the best war stories, we created a B2B marketing blueprint that works for all kinds of products.

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The Marketing Mix We Use

Building a marketing mix is like building a soccer team. Every player plays a crucial role in helping you win. 

Account Based Marketing

ABM isn’t a tactic, its a mindset where sales and marketing work closely together. The first step in ABM is sales and marketing alignment. The next step is building the right team. Strategy and campaign execution follows next.

SEO

SEO was never dead and now, with AI Overviews and ChatGPT, it’s more alive than ever. While some are still mourning its so-called death, we’re already on the dance floor. We use fool-proof SEO strategies to get you ranked wherever your buyers are — whether it’s Google, ChatGPT, or the next frontier.

Content Marketing

Whitepapers, video shorts, blogs, podcasts, etcetera. We’ll create a content strategy that targets the whole funnel and help you get the attention of your customer.

Podcast

Having your own podcast can help you with demand generation, brand awareness, and above all building the right relationships with prospects. We’ll create a podcast and community strategy that will help you get results.

Linkedin Ads

Linkedin gives you precise control over your targeting. With the right offer, LinkedIn can work well in bringing qualified IQLs and MQLs.

Event Marketing

Attending the right event is key to successful event marketing. We identify those events by carefully analyzing your customers and the kind of events they are attending.

Strategic Partnerships

Partnerships can change the course of a business. We identify key partnerships for you and manage the partnership program to get the most out of it.

Linkedin Thought leadership

We have built a winning process around Linkedin thought leadership that will help you build your profile and your network and get you in front of your customer.